Creating an image bank for an athlete like Nicholas Pooran for Powerade, always works best when the creative team has a solid idea of the styles they are looking for. This is how we are able do a range of lighting setups to match the backgrounds they'll be dropped into. It makes the most of a busy athlete's short time in the studio, and if we have a larger rental studio, we can have multiple sets lit and ready to alternate between. The final images were used as portraits or action shots, dropped into a wide range of real or digitally created environments that timewise we wouldn't be able to access or shoot in one day. Working smart!.